You're on the right path in the event that you're considering advertising your beauty and skincare brand on Instagram. Beauty-related content receives a lot of attention on Instagram and, as per an Socialbakers study, it's one of the top three industries with the highest Instagram interactions with brands. This could be the perfect way to market your cosmetics and custom skin care formulations.
Here are a few ideas to help you get a good beginning:
Try to ensure brand consistency
Users should instantly feel a connection to your brand whenever they browse your Instagram feed. Your Instagram photos should be in line with your brand's image. Your feed must appear consistent and follow an aesthetic that is consistent with your brand.
Maybe you prefer muted colors and minimalist, clean images to showcase your eco-friendly, natural brand. Maybe you prefer vibrant, bright photos that showcase your fun and bold brand personality. Whatever color and mood visually aligns with your brand's image, ensure that you use them consistently to guide your design decisions.
Promote relatable memes
Memes are huge on Instagram. Many users utilize the platform to find new memes or share them with their friends. Therefore, any company that wishes to engage with its Instagram audience needs to adopt memes into their content strategy.
A common experience in the beauty world can be turned into a meme your fans will appreciate. The meme can be made from funny and relatable tweets about beauty and skincare.
Engage your followers
The most important factor for success of brands in social media is engagement. This is partly due to the Instagram algorithm is known to favor those with high engagement rates. Engaging with your customers can help you build an image of your brand that is memorable.
It is important to create plenty of opportunities for engagement. Include questions in captions and reply/react to their comments. Instagram Stories can also be used to collect feedback and create polls. For instance, you could ask your followers about their "go-to products for bedtime" and then ask them to select two of your products.
Customer testimonials from Leverage
Testimonials and reviews from customers are extremely beneficial to companies in the beauty and skin care industry particularly for those who are just starting out. It is essential to prove the effectiveness of your product in order to convince others to buy it. You can present your argument in favor of your product by collecting reviews and testimonials from your customers.
You can upload photos from customers on Instagram. It is possible to share their story and experiences with your product. Take screenshots of reviews on your website and post them as photos on Instagram. You have many options for leveraging customer testimonials on Instagram. But, you need to get permission from the original creator.